Hey, I’m Allex.

I help organizations move the needle with strategic messaging and powerful storytelling.

Stellar Storytelling Meets Savvy Strategy

About

As a seasoned marketing and communications professional who understands (and appreciates) the power of the written word, I support businesses of all sizes with messaging that makes a measurable impact. With over a decade of B2B and B2C marketing experience in agency and corporate environments, I bring strong business acumen to my work.

I help clients improve website conversions, strengthen their brand voice, conceptualize and execute innovative campaigns, ace board reports, and more…all through stellar storytelling backed by sound strategies.

Skills 

  • Marketing strategy (traditional and digital)

  • Copywriting and editing

  • Internal and external communications 

  • Public relations (media rapport, pitching new products and services, crisis comms)

  • Organic and paid social media 

  • Project management 

Fun Facts

I live in St. Louis, MO and recently survived a tornado. I’m also a bit of a weather science nerd and got a little too excited studying the recent twister’s path, how it formed, and its rate on the Fujita scale. Bill Paxton and Helen Hunt were my childhood heroes, convincing me I’d be chasing storms in tornado alley one day.

My pup, Finn, is the love of my life (after my hubby of course). He is the goofiest golden floof you ever did see. I love all dogs and am convinced I’m Eliza Thornberry and can communicate with them.

When I’m not writing, I love to indulge in a good fantasy or historical fiction read. I also enjoy scouting out the best restaurants in the Lou.

Brochure Copy
Mastering Brand Voice

Concept and creation of a St. Louis brand’s printed brochure, with a focus on a variety of client-forward services and recent successful collaborations.

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Featured Work

Website Copy
Authentic Storytelling

Website copywriting for Principia School, communicating the 125-year-old institution’s rich history and story.

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Feature Story
Interview With a Skater

An excerpt from my passion project, Rad People Project. A write-up of an interview featuring internet sensation and longboarding pro, Brandon Desjarlais.

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Get in Touch!

Schedule a free 1:1 introductory session with me to discuss your copywriting needs. My fluffy (and adorable) assistant Finn will coordinate scheduling.

Read All About It

Explore what’s possible with strategic stortelling

  • Absolutely! Attract quality leads through Google with SEO-based website copy. How? Through refreshed keyword lists, regularly updated website pages, and content like blog posts, downloadable resources, product descriptions, and more.

    Strategic, emotionally resonant copy can guide readers to take action—whether that's clicking, calling, or purchasing. Strong calls-to-action, benefit-driven messaging, and clear value propositions all work together to turn interest into measurable results.

  • It’s one of the best-kept secrets. Consistent, on-brand copy helps shape your voice, tell your story, and stay top-of-mind. Whether through taglines, blog content, or social media, great copy ensures your brand is not just seen—but remembered.

  • Yes—and they do every day. Copy that understands your audience’s pain points, speaks to their desires, and clearly communicates your solution builds trust and urgency. That emotional connection often makes the difference between browsing and buying.